How Page Engagement Metrics Influence Quality Score

We’ve gone over the many factors involved in how Google determines your quality score. One of these is the landing page experience. This does not just mean how well your landing page meets the expectations of your a searcher and how well it continues the chain of relevancy begun by your keyword and PPC ad copy, but also how well … Read More

Bing Ads Anticipates 10 To 15 Percent More Search Volume By September

With the release of Windows 10 Bing Ads is anticipating 10% to 15% increases in search volume By September. One reason for this is that Bing believes there will be more volume from new and current users “because Windows 10 makes search a much more integral aspect of the user experience” so that “performing regular searches will feel more intuitive“. … Read More

Why You Need to Use Ad Extensions

We’ve written about Google’s ad extension options in the past and so by now we have to believe that anyone who manages a Google PPC account is using them. If you are not here are some reasons for doing so. You should enable all extensions that make sense for your business. The reason why is because ad extensions not only … Read More